Levi Strauss hopped the pond from Bavaria in the 1840′s and started his eponymous brand in 1853 – producing the first pair of denim overalls in the 1870′s and later patenting the rivet that became the lynchpin for the modern jean. More than 150 years later, the company has weathered several ups and downs and has found a sweet spot of late with their Best of Red Tab line. A couple of weeks ago we brought in the BRT Hesher “Rigid Indigo” to rave reviews and today the Hesher Wide River and Matchstick Selvedge made their way into the shop. The Hesher and Wide River sell at $98 and the selvedge Matchstick goes for $128. Go forth.
