Benjo's founder Ben Hertz once broke his shoelace while visiting Rome. He repaired the problem with a pair of waxed cotton laces he came across. When he returned home to the Unted States, he was unable to find replacements for his red Roman shoelaces, so he decided to make them himself. The result is Benjo's shoelaces, perfect for anyone who wants to add a little individuality to the shoes on their feet.